Putra, Sugianto Wijaya (2016) PENGARUH KEPERCAYAAN MEREK, KESADARAN MEREK, PENGALAMAN MEREK TERHADAP NIAT BELI SEPATU FUTSAL ADIDAS DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this study to determine the cause of the decline in sales of brand Adidas futsal shoes. Ths study aims to determine whether the brand trust, brand awareness anda brand experience to have significant effect on purchase intention. Data collection methods used in this study was a questionnaire which will be directly distrubuted to the respondents. Data analysis technique in this research is descriptive analysis, multiple linier regression analysis, F test and t test. Sample criteria in this study is a minimum age og 19 years, know the adidas brand futsal shoes, indoor soccer shoes for a long time using 1 (one) years, purchased at official outlets Adidas and resides in Surabaya. The result of this study are brand trust, brand awareness and brand experience have a significant effect simultaneously to purchase intention Adidas futsal shoes. There are two variables that are not significant. Is the brand awereness and brand experience. Variable significant is brand trust Keywords: brand trust, brand awareness, brand experience, purchase intentions, futsal shoes
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.81 - SALES MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.83 - MARKET RESEARCH |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 19 Jul 2016 08:42 |
| Last Modified: | 19 Jul 2016 08:42 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/38 |
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