FIRMANSYAH, NALENDRA TAUFIQ (2015) PENGARUH PESAN IKLAN TELEVISI, BINTANG IKLAN, CITRA MEREK SABUN LUX TERHADAP NIAT PEMBELIAN KONSUMEN DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study to determine the influence of television advertising messages LUX soap on consumer purchase intentions in Surabaya, to determine for the influencebrand ambassador LUX soap commercials on consumer purchase intentions in Surabaya, to determine the influence LUX soap brand image to consumer purchase intentions in surabaya, and to determine together the same influence of advertising messages commercial LUX soap, brand ambassador, andbrand image on consumer purchase intentions in Surabaya.Sampling techniques in this study using the technique of judgement sampling with a sample size of 120 respondents, software tools spss 16 for windows to process the data. Keywords : Television advertising message, brand ambassador, brand image and purchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.81 - SALES MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Apr 2017 06:39 |
| Last Modified: | 18 Apr 2017 06:39 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/796 |
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