PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP NIAT PEMBELIAN AIR MINUM DALAM KEMASAN MEREK CLEO DI SURABAYA

ANTORO, DANANG DWI (2016) PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP NIAT PEMBELIAN AIR MINUM DALAM KEMASAN MEREK CLEO DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (828kB) | Preview
[img]
Preview
Text
COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (279kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (327kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (415kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (621kB)
[img]
Preview
Text
BAB V.pdf

Download (199kB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (2MB)

Abstract

Brand awareness describes the presence of the brand in the mind of consumers, who may be a determinant in consumer purchase intentions. This study in to determine whether the brand awareness, brand association, and perceived quality significantly influence purchase intentions. This study uses the entire population of Surabaya, which will consume bottled water brand cleo. Sampel retrieval techniques in use in this study was convenience sampling. The sample used by 74 respondent. Data were collected through a questionnaire survey. And for this study data analysis using SPSS 22. Brand awareness is not significant, while the brand association and perceived quality of significant positive on purchase intentions. Keywords : Brand Awareness, Brand Association, Perceived Quality and Purchase Intentions

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas
Date Deposited: 21 Jul 2017 02:07
Last Modified: 21 Jul 2017 02:07
URI: http://eprints.perbanas.ac.id/id/eprint/2191

Actions (login required)

View Item View Item