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PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP NIAT PEMBELIAN AIR MINUM DALAM KEMASAN MEREK CLEO DI SURABAYA

ANTORO, DANANG DWI (2016) PENGARUH KESADARAN MEREK, ASOSIASI MEREK DAN PERSEPSI KUALITAS TERHADAP NIAT PEMBELIAN AIR MINUM DALAM KEMASAN MEREK CLEO DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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BAB II.pdf

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BAB III.pdf
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BAB V.pdf

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LAMPIRAN.pdf
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Abstract

Brand awareness describes the presence of the brand in the mind of consumers, who may be a determinant in consumer purchase intentions. This study in to determine whether the brand awareness, brand association, and perceived quality significantly influence purchase intentions. This study uses the entire population of Surabaya, which will consume bottled water brand cleo. Sampel retrieval techniques in use in this study was convenience sampling. The sample used by 74 respondent. Data were collected through a questionnaire survey. And for this study data analysis using SPSS 22. Brand awareness is not significant, while the brand association and perceived quality of significant positive on purchase intentions. Keywords : Brand Awareness, Brand Association, Perceived Quality and Purchase Intentions

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 21 Jul 2017 02:07
Last Modified: 21 Jul 2017 02:07
URI: http://eprints.perbanas.ac.id/id/eprint/2191

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