Adinata, Oktyan Wahyu (2022) Pengaruh Kualitas Layanan Elektronik, Harga, Dan Promosi Terhadap Kepuasan Pelanggan Aplikasi Tokopedia di Masa Pandemi Covid-19 di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (243kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (261kB) |
|
|
Text
BAB I.pdf Download (294kB) | Preview |
|
|
Text
BAB II.pdf Download (240kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (254kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (378kB) |
|
|
Text
BAB V.pdf Download (206kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (814kB) |
Abstract
This study aims to determine and analyze the influence of electronic service quality, prices, and promotions on customer satisfaction of the Tokopedia application during the Covid-19 pandemic in Surabaya. The research methodology used 261 respondents collected by distributing questionnaires online in the Surabaya area. The sampling technique in this study is to use non Probability Sampling by purposive sampling. Data collection techniques are carried out using the online survey method by filling out questionnaires using Google Forms. In research, the test tool used in statistical analysis is hypothesis testing with PLS-SEM (Partial Lest Square Structural Equation Modelling). The software used in this statistical analysis is WarpPLS. The results of hypothesis testing in this study show that the quality of electronic services, prices and promotions have a significant positive effect on the satisfaction of the Tokopedia application during the covoid-19 pandemic in Surabaya.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.81 - SALES MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | OKTYAN WAHYU ADINATA |
| Date Deposited: | 11 Jun 2022 15:29 |
| Last Modified: | 11 Jun 2022 15:29 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9160 |
Actions (login required)
 |
View Item |