ANDRIYANA, WIJAYA BINTARA (2015) PENGARUH CITRA MEREK, KUALITAS PRODUK DAN IKLAN TERHADAP NIAT BELI SMARTPHONE SONY XPERIA DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
More advanced manufacturers in creating Mobile, which raises the Smartphone products that today interest many people. The aim of this study is to test the significance of Brand Image, Product Quality and Advertising for Purchase Intention. Independent variables that support this research are brand image, product quality and Advertising while the dependent variable is Purchase Intention. The number of respondents in this study is 130. Sampling technique used in this research is Judgment Sampling Technique. Analysis used is multiple linear regression and using analysis tools of SPSS version 16.00. Results of this research is Brand Image, Product Quality and Advertising have positive and significant effect on Purchase Intention. Keywords: Brand Image, Quality Products, Advertising, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 25 Apr 2017 01:47 |
| Last Modified: | 25 Apr 2017 01:47 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/903 |
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