Setiawaan, Salma Almira (2021) Pengaruh Kepuasan Konsumen, Kualitas Layanan, dan Citra Merek Terhadap Niat Beli Ulang Produk Busana Muslim Elzatta. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The use of the hijab, which is increasingly being used, is now turning into the main fashion to look fashionable, but still following Islamic rules. The country of Indonesia has finally developed with the emergence of Muslim fashion products, for example the hijab and other Muslim clothing. The purpose of this study was to examine and examine the influence of consumer satisfaction, service quality, and brand image on the repurchase intention of Elzatta's Muslim clothing products simultaneously or partially. The subjects of this study were customers who had bought Elzatta's Muslim fashion products in the city of Surabaya. This study uses a data collection method through a questionnaire with a purposive sampling technique. In this study using a sample of 115 respondents. The results of this study explain that the variables of customer satisfaction, service quality, and brand image either partially or simultaneously affect repurchase intention.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 200 - RELIGION 200 - RELIGION > 290 - 299 OTHER RELIGIONS > 297 - ISLAM, BABISM & BAHAI FAITH 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.87 - MARKETING CHANNELS 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 659 - ADVERTISING & PUBLIC RELATIONS |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | SALMA ALMIRA SETIAWAN |
| Date Deposited: | 01 Mar 2022 08:37 |
| Last Modified: | 01 Mar 2022 08:37 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/8605 |
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