YOHANGGA, DANA (2014) PENGARUH KREDIBILITAS MEREK DAN KUALITAS YANG DIRASA, TERHADAP MINAT BELI ULANG PRODUK SEMEN DI SURABAYA ( Studi Kasus Pada Produk Semen Gresik Dan Indocement ). Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study on the phenomenon of the city, many people use traditional cement as building material to construct a building, the number of requests to create the feel of a regular cement product innovation by the company. By buying interest re-conducted consumer, then the consumer can feel the quality of the existing cement products they buy, and consumer-perceived quality will not escape from the sense of comfort that can be users of the products they use and this could make the brand was elected to credible in the minds of the users of cement and the perceived quality of products do shoppers returning the product. After a literature review and hypothesis formulation, data collected using questionnaires on 120 respondents cement. object used is Cement Gresik and Indocement. The hypothesis of this study are as follows: 1) The effect of brand credibility and perceived quality simultaneously significantly influence buying interest re cement Gresik and Indocement products in Surabaya 2) influence the perceived credibility and quality partially significant effect on buying interest re Cement Gresik and Indocement products in Surabaya. 3) whether there are is a difference between brand credibility Cement Gresik and Indocement product in Surabaya. 4) whether there is a difference between perceived quality Cement Gresik and Indocement in Surabaya. Keyword: brand credibility, perceived quality, buying interest, cement
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Users 211 not found. |
| Date Deposited: | 17 Apr 2017 02:18 |
| Last Modified: | 19 Apr 2017 03:28 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/809 |
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