ARDYATMI, YENI FITRI (2015) ANALISIS PENGARUH PERSEPSI RISIKO, KEPERCAYAAN, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP PEMANFAATAN ATM BAGI NASABAH BANK MANDIRI DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
In this research, performed to recognize the effects of perceived risk, trust and perceived ease of use toward ATM utilization. Subject of this research are Mandiri Bank customers in Surabaya who use ATM of Mandiri Bank. This research using instrument test SPSS 16.0 for Windows. Collecting data method used in this research are by using questionnaire and distributed to respondents as many as 100 samples and the technique of determining the sample used in this research is judgment sampling.The results of this research that the partial there is insignificant effect between perceived risk of the utilization of the ATM Mandiri by the customer, partial there is significant effect between trust of the utilization of the ATM Mandiri by the customer, partial there is significant effect between perceived ease of use of the utilization of the ATM Mandiri by the customer, and simultaneously are significant influence between perceived risk, trust and perceived ease of use of the utilization of the ATM Mandiri by the customer. Keywords : Perceived Risk, Trust, Perceived Ease of Use and Utilization by the customer
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 12 Apr 2017 10:47 |
| Last Modified: | 12 Apr 2017 10:47 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/751 |
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