Jemada, Fransiska Alsenita (2020) Pengaruh Motivasi Menabung, Literasi Keuangan dan Persepsi Individu Terhadap Keputusan Berasuransi. Masters thesis, STIE Perbanas Surabaya.
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Abstract
Insurance is an agreement where an individual or entity receives financial protection from an insurance company as a guarantor. However, not everyone has the same thought to protect themselves using insurance. This study aims to examine the effect of three variables: saving motivation, financial literacy and individual perceptions of insurance decisions. This study uses a quantitative method, using data as material for analysis, exposure to the review conducted using a questionnaire as a source of data. The questionnaire was then distributed to 199 respondents using convenience sampling techniques. Data collection is done first, and then the data is processed using log-it regression in the SPSS application for Windows. The results of this study indicate that saving motivation, financial literacy and individual perceptions have a significant influence on insurance decisions. Based on the results of this research, the conclusion that can be drawn is that these three variables of saving motivation, financial literacy and individual perceptions has significant influence to improve to the community insurance decisions in social life.
Item Type: | Thesis (Masters) |
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Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.3 - PERSONNEL MANAGEMENT |
Divisions: | Magister of Management |
Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
Date Deposited: | 04 Feb 2021 08:35 |
Last Modified: | 11 Oct 2022 07:24 |
URI: | http://eprints.perbanas.ac.id/id/eprint/6858 |
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