Anggraeni, Riska Friki (2020) Pengaruh Faktor Sosial, Persepsi Nilai, dan Kepuasan Melalui Niat Beli dan Dampaknya Terhadap Keputusan Pembelian Produk Skincare di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The rise of men buying and using skincare is a phenomenon that is increasingly happening lately. This makes big and small companies competing to make skincare products specifically for men and persuade these male consumers to buy and use various types of skincare products. Therefore companies must learn how to understand the needs of consumers to attract purchase intentions that impact purchasing decisions. This study examines the influence of social factors, perceived value, and satisfaction through purchase intentions and their impact on purchasing decisions for skincare products in Surabaya. The sample in this study was male, over 17 years old, using and buying skincare products for at least 1 month and residing in Surabaya. The data obtained were 130 respondents with the provisions of 30 respondents for a small sample to test the validity and reliability using SPSS version 26, while 100 respondents for large samples were tested using Partial Least Square Structural Equation Modeling (PLS-SEM) using the WarpPLS 6.0 program. the results of this analysis test indicate that social factors, perceived value, and satisfaction have a significant positive effect on purchase intention, then purchase intention has a significant positive effect on purchase decisions. Keywords: Social Factors, Perceived Value, Satisfaction, Purchase Intentions and Purchase Decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | RISKA FRIKI ANGGRAENI |
| Date Deposited: | 04 Mar 2020 05:34 |
| Last Modified: | 04 Mar 2020 05:34 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6485 |
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