RIFQIAH, NABILA (2014) PENGARUH PENGETAHUAN PRODUK DAN CITRA MEREK, TERHADAP NIAT PEMBELIAN MOTOR SUZUKI MATIC DI SURABAYA. Undergraduate thesis, STIE PERBANAS.
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Abstract
This study was conducted to determine the effect of brand image are significantly mediate the effect of consumer product knowledge to the consumer purchase intention on the consumer a Suzuki matic in Surabaya. Sampling technique in this study was non-probability sampling method with Judgement Sampling. Data were collected from 120 respondents. Respondents who have consumer, in Surabaya. The analysis method used in this research is the analysis path test using the SPSS program for windows 19. The results is brand image in the mediating effect of product knowledge to the purchase intention on a Suzuki matic in Surabaya. KEYWORDS. Brand image, product knowledge, purchase intention, SPSS
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 02 Mar 2017 05:38 |
| Last Modified: | 02 Mar 2017 05:38 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/647 |
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