Ukur, Gaby Natasia (2017) Pengaruh Sosial, Persepsi Kemudahan Penggunaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Internet Banking BNI di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (930kB) | Preview |
|
|
Text
COVER.pdf Download (1MB) | Preview |
|
|
Text
BAB I.pdf Download (146kB) | Preview |
|
|
Text
BAB II.pdf Download (318kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (399kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (738kB) |
|
|
Text
BAB V.pdf Download (275kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
The purpose of this study was to examine the influence of social influence, perception of ease of use, and brand awarness toward decision to use internet banking BNI at Surabaya. This study used judgement sampling methods based on criteria of this research. Data were collected from 109 respondents who used internet banking services BNI at Surabaya. The analysis method used in this study was multiple linear regression and using spss version 20.0. So, this study showed social influence and brand awareness positive significantly influenced to customer’s decision to use, then perception of ease of use is negative not significantly influenced to customer’s deciosion to use internet banking BNI at Surabaya. Keyword: social influence, Perception of ease of use, Brand awareness, decision to use, internet banking
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 10 Jan 2020 03:32 |
| Last Modified: | 10 Jan 2020 03:32 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5956 |
Actions (login required)
 |
View Item |