Wildan, Nur Muhammad (2018) Pengaruh KEsadaran Merek, Asosiasi Merek, Kualitas Merek dan Kebanggaan Merek Terhadap Niat Pembelian Sepatu Adidas di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (396kB) | Preview |
|
|
Text
COVER.pdf Download (646kB) | Preview |
|
|
Text
BAB I.pdf Download (309kB) | Preview |
|
|
Text
BAB II.pdf Download (434kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (497kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (421kB) |
|
|
Text
BAB V.pdf Download (213kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
The purpose of this study is to determine brand awareness, brand association, brand quality, brand pride in the exclusive purchase intention with the data analysis technique used is the MRA test and classical assumptions. Respondents who were sampled were 100 people with criteria for Adidas shoes enthusiasts in Surabaya, who were interested in making an intention to purchase Adidas shoes. Based on the results of the study, negative brand awareness was not significant to purchase intentions. Brand associations have a significant positive effect on purchase intentions. Brand quality has a significant positive effect on purchase intentions. Brand pride has a significant positive effect on purchase intentions. To increase the purchase intention of Adidas shoes in Surabaya, there must be promotion, advertising by the company so as to increase consumer purchase intentions. Keywords: brand awareness, brand association, brand quality, brand prestige and purchasintention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.15 - FINANCIAL MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | Magang Magang |
| Date Deposited: | 07 Nov 2019 02:48 |
| Last Modified: | 07 Dec 2020 05:59 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5441 |
Actions (login required)
 |
View Item |