ANSHORI, ANDRA (2016) PENGARUH CITRA MEREK, KUALITAS YANG DIRASA, TERHADAP EKUITAS MEREK YANG MEMBUAT KONSUMEN MELAKUKAN PEMBELIAH ULANG TEH PUCUK HARUM DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Re-purchase is very important for companies to seek as much profit as possible . This study aims to determine whether the brand image , perceived quality , and brand ekuita significant impact on repeat purchases . This study uses the entire population of Surabaya, which has been taking tea bud fragrant as respondents . Sempel retrieval techniques in use in this study was convenience sampling . The sample used by 74 respondents . Data were collected through a questionnaire survey . And for this study data analysis using SPSS 20.0 . the results obtained from this study explains that the brand image no effect on brand equity as a mediating variable while the quality is deemed significant effect on the brand equity into a mediating variable to purchase again. Keywords : Brand Image , Perceived Quality , Brand Equity , And Re-Purchase
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 07 Feb 2017 09:49 |
| Last Modified: | 23 Nov 2017 03:05 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/494 |
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