Pradana, Rino Arya (2018) Pengaruh persepsi risiko dan pengetahuankesadaran Nasabah terhadap niat Menggunakan serta dampaknya Pada penggunaan mobile Banking bank bri Di surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the effect of perceived risk and customer awareness-knowledge on behaviour intention and the impact of bank BRI mobile banking usage in Surabaya. This study uses a quantitative approach. sampling technique using purposive sampling. The data used are primary data and methods to collect is to distribute 100 questionnaires to the respondents. The data processing tool used is Warp-PLS version 6.0.The results of this study are perceived risk have a significant positive effect on behaviour intention, Awareness-knowledge has a significant positive effect on behaviour intention, behaviour intention has a significant positive effect on use. Key words : Perceived risk, awareness-knowledge, behaviour intention, and usage
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Jan 2019 04:15 |
| Last Modified: | 18 Jan 2019 04:15 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4071 |
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