SONY, AHMAT (2017) PENGARUH PERIKLANAN, KESADARAN MEREK, DAN HARGA TERHADAP NIAT BELI PRODUK TOP WHITE COFFEE DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study to determine the couse of lack of strong sales of product TOP White Coffee. This study aims to determine whether advertising, brand awareness, price, has a significant influence on purchase in tention. Data collection methods used in this study is a questionnaire that will be directly distributed to 100 respondents in Surabaya. Data analysis technique in this research is descriptive analysis, multiple linear regression analysis, F test and t tes t. Criteria sample in this study is a minimum age of 19 years, knows the ad TOP White Coffee, aware of the product TOP White Coffee, and the price is within easy reach and never buy products TOP White Coffee in Surabaya. The results of this study are adver tising, brand awareness and price have a significant positive in fluence on purchase intent simultaneously TOP White Coffee products. There is one significant variables that are not positive. Where as advertising is a significant variable is the awareness of brand and price. Keywods: advertising, brand awareness, price, purchase intention, TOP White Coffee
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 31 Aug 2017 07:21 |
| Last Modified: | 31 Aug 2017 07:21 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2962 |
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