HERAWATI, NUCKEU (2013) PENGARUH FAKTOR-FAKTOR MOTIVASIONAL TERHADAP INTENSITAS PERILAKU MAHASISWA YANG MENGGUNAKAN E-LEARNING DI STIE PERBANAS SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of the study was to examine the effect of motivational factors that influence behavioral intention of E-Learning especially by students. There are three motivational factors which were used in this study: perceived ease to use, perceived usefulness, and perceived informativeness. The samples the users of ELearning in STIE Perbanas with the total 300 respondents. The visible results of the first hypothesis that perceived ease of use has a postive effect on perceived usefulness. The second hypothesis that perceived informativeness has a posyive effect on perceived usefulness. The third hypotesis that perceived usefulness has a negative effect on behavioral intention. And the four hypotesis about the relationship between perceived ease of use toward behavioral intention is rejected. Keyword : Perceived ease of use, perceived usefulness, perceived informativeness, behavioral intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 657 - ACCOUNTING |
| Divisions: | Bachelor of Accountancy |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 20 Jun 2017 09:54 |
| Last Modified: | 20 Jun 2017 09:54 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1456 |
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