PRADANA, RAHMAT RIZKI (2013) PENGARUH NILAI YANG DIRASA DAN CITRA MEREK TERHADAP LOYALITAS DENGAN DI MEDIASI OLEH KEPUASAN PENGGUNA LAPTOP MEREK ASUS DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine the significance of the influence of perceived value on satisfaction, to determine the significance of the influence of the satisfaction on loyalty, to determine the significance of the influence of the brand image on loyalty , to determine the significance of the influence of perceived value on loyalty trough satisfaction mediation for asus laptop users in Surabaya. Sampling technique in this study was non-probablity sampling with judgemental sampling method. Data were collected from 130 respondents. Respondents who have used asus laptop for at least 1 year in Surabaya. The method of analyse used in this study is a path analysis using SPSS19 Based on the results of the Analysis of Line (Path Analysis) states perceived value has significant positive effect on satisfaction,satisfaction has no significant positive effect on loyalty, brand image has significant positive effect on loyalty, perceived value has no significant positive effect on loyalty trough satisfaction mediation Keyword : perceived value,brand image, satisfaction, loyalty
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 23 May 2017 02:41 |
| Last Modified: | 23 May 2017 02:41 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/1399 |
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