Rizaldy, M. Husein (2024) Pengaruh Citra Merek, Kesadaran Merek, Serta Perilaku Konsumen Terhadap Minat Beli Produk 3Second di Gresik. Undergraduate thesis, universitas hayam wuruk perbanas.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Registered users only Download (503kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (479kB) |
|
|
Text
BAB I.pdf Download (171kB) | Preview |
|
|
Text
BAB II.pdf Download (440kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (510kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (570kB) |
|
|
Text
BAB V.pdf Download (185kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) |
Abstract
ABSTRACT Porpuse : This study aims to determine the influence of Brand Image, Brand Awareness, and consumer behavior on purchase interest in 3-second products. The type of research used is quantitative research through a consumer survey approach. The sampling technique used is purposive sampling. Data collection was carried out using a survey method through a Google form filled out by respondents. The research sample used was 114 respondents who had purchased 3-second products. This study uses a quantitative analysis approach that adopts Partial Least Square (PLS). Partial Least Square (PLS) analysis is a multivariate statistical technique that makes comparisons between dependent variables and independent variables. Based on the results of the study, the results of this study indicate that (1) there is no significant relationship between Brand Image and Purchase Interest. (2) there is a significant relationship between Brand Awareness and Purchase Interest, (3) there is a significant relationship between Consumer Behavior and Purchase Interest. Keywords: Brand Image; Brand Awareness; consumer behavior; Purchase interest.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | M. HUSEIN RIZALDY |
| Date Deposited: | 06 Feb 2026 01:33 |
| Last Modified: | 18 Feb 2026 04:46 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/13914 |
Actions (login required)
 |
View Item |