Hindryani, Avrillya Rizqi (2024) Strategi Komunikasi Pemasaran pada PT. Sarizal Jaya Abadi. Diploma thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
Rapid technological advancements have resulted in increasingly competitive market dynamics, thus encouraging companies to adopt the most suitable marketing communication methods to attract customer attention and overcome market hurdles. This research focuses on the marketing communication approach used by PT Sarizal Jaya Abadi, a trading company engaged in export, import, and general trading. Using a descriptive qualitative approach, the purpose of this study is to look at the application of the marketing communication mix concept in PT Sarizal Jaya Abadi's marketing communications, as well as assessing the effectiveness of the company's communications in the face of dynamic market challenges and confusing trade industry information. The findings of this study are expected to provide practical advice for PT Sarizal Jaya Abadi to improve its marketing communication strategy, as well as provide an academic addition to the Indonesian marketing management literature, especially in the trading company environment. Keywords : Marketing Communication Mix, Integrated Marketing Communication, Trading Company
| Item Type: | Thesis (Diploma) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.87 - MARKETING CHANNELS |
| Divisions: | Finance and Banking Diploma > Practice Working Report |
| Depositing User: | AVRILLYA RIZQI HINDRYANI |
| Date Deposited: | 06 May 2025 04:39 |
| Last Modified: | 06 May 2025 04:39 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12781 |
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