Penerapan Strategi Digital Marketing pada UMKM Shadira Cake di Desa Menganti Kabupaten Gresik

Ramadhan, Alifian Putra Wahyu (2024) Penerapan Strategi Digital Marketing pada UMKM Shadira Cake di Desa Menganti Kabupaten Gresik. Diploma thesis, Universitas Hayam Wuruk Perbanas.

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Abstract

This research aims to implement a digital marketing strategy using social media in the form of Instagram at SME’s Shadira Cake in Menganti Village. The research method used is a qualitative method using a descriptive approach, which involves a balanced process of interviews, observation, and documentation. This research aims to find innovation, create social media in the form of Instagram, and overcome barriers and constraints for the Shadira Cake SMEs. The lack of implementation of digital marketing strategies is caused by several factors, such as the lack of innovation in sales at Shadira Cake. The results showed that the implementation of digital marketing strategies was carried out systematically in order to increase marketing in Shadira Cake.

Item Type:	Thesis (Diploma)
Subjects:	600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions:	Finance and Banking Diploma > Practice Working Report
Depositing User:	ALIFIAN PUTRA WAHYU RAMADHAN
Date Deposited:	15 Jul 2024 01:43
Last Modified:	15 Jul 2024 01:43
URI:	http://eprints.perbanas.ac.id/id/eprint/12667

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