Damayanti, Alvina Putri (2024) Pengaruh E-Service Quality Dan E-Satisfaction Terhadap E-Trust Dan E-Loyalty Pada Pelanggan Di Olx Autos Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas.
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Abstract
This study aims to determine the effect of E-service Quality, E-satisfaction, E-trust, E-loyalty OLX Autos in Surabaya. The sampling technique uses in this study uses convenience sampling. Data collection techniques used an online questionnaire by distributing 110 samples in Surabaya. The independent variable is E-service quality, variable depends on the E-loyalty, the E-satisfaction and E-trust as mediation variable. The result of this study are E-service quality has a significant effect on E-satisfaction, E-service quality has a significant effect on E-trust, E-satisfaction has a significant effect on E-loyalty, E-trust has a significant effect on E-loyalty, and E-satisfaction has a significant effect on E-trust. Data analysis techniques in this study used descriptive analysis and statiscal using WARP PLS. Key words: E-service Quality, E-satisfaction, E-trust, E-loyalty
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.85 - PERSONAL SELLING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 659 - ADVERTISING & PUBLIC RELATIONS |
| Divisions: | Bachelor of Management |
| Depositing User: | ALVINA PUTRI DAMAYANTI |
| Date Deposited: | 15 Jul 2024 03:13 |
| Last Modified: | 15 Jul 2024 03:13 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/12630 |
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