Azizi, Izudin (2023) Analisis Hubungan Antara Pengaruh Belongingness, Shopping Enjoyment, Customer Satisfaction, Dan Customer Happiness Pada Merchandise Resmi Persebaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to analyze the sense of belonging, shopping enjoyment, customer satisfaction and customer happiness in buying Persebaya merchandise. The population in this study were all Persebaya fans. The sample in this research is Persebaya club fans who have bought the merchandise at Persebaya stores through offline stores or through e-commerce. The sampling technique uses purposive sampling while data collection uses questionnaires which are distributed through the Google form. A total of 120 respondents participated in this study. Data were analyzed using SPSS. The results showed that belongingness, shopping enjoyment, customer satisfaction had a positive and significant effect on customer happiness on Persebaya merchandise
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | IZUDIN AZIZI |
| Date Deposited: | 11 Jul 2023 08:01 |
| Last Modified: | 11 Jul 2023 08:01 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/11256 |
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