Nilasari, Erindi Ferdiana (2023) Pengaruh Pengalaman Merek, Kepuasan Pelanggan, Dan Niat Beli Terhadap Cinta Merek Pada Merek Uniqlo Di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
The purpose of this study was to analyze the effect of brand experience, customer satisfaction, purchase intention on brand love among Uniqlo brand customers. This study uses a type of quantitative research using primary data whose results are obtained from the answers to the questionnaires given to respondents. Determination of the sample in this study using a purposive sampling technique with a total of 114 respondents. The analysis technique in this study uses SPSS. With the results of the study showing that brand experience has a positive and significant influence on brand love among Uniqlo brand customers. Customer satisfaction has a positive and significant influence on brand love among Uniqlo brand customers. Purchase intention has no significant effect on brand love for Uniqlo brand customers.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | ERINDI FERDIANA NILASARI |
| Date Deposited: | 20 Jul 2023 06:43 |
| Last Modified: | 20 Jul 2023 06:43 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10971 |
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