Kartikasari, Salsabila Putri (2023) Pengaruh Keparahan, Ketidakpastian, dan Kecemasan Konsumen Terhadap Niat Menggunakan pada Pengguna Aplikasi Shopee di Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
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Abstract
This study aims to examine The Effect of Perceived Severity, Uncertainty, and Consumer Anxiety on Behavioural Intention to Use in Shopee Application Users. This type of research when viewed from the method of analysis, this research uses a survey system. The location of this research was conducted in the city of Surabaya. The population of this study are respondents using the Shopee application. The sample used in this study amounted to 142 respondens who were taken using the purposive sampling method and this data was collected through a questionnaire which was then processed using SPSS version 26.0 for small samples and WarpPLS version 8.0 for large samples. The results obtained in this study indicate that Severity has a significant positive effect on Consumer Anxiety, Uncertainty has an insignificant positive effect on Consumer Anxiety, and Consumer Anxiety has a significant negative effect on Intention to Use.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | SALSABILA PUTRI KARTIKASARI |
| Date Deposited: | 22 May 2023 03:17 |
| Last Modified: | 22 May 2023 03:17 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/10054 |
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