Arzaqqi, IN'AM (2022) Pengaruh Desain Produk, Lifestyle, Citra Merek Terhadap Keputusan Pembelian Produk Baju Erigo di Mahasiswa Surabaya. Undergraduate thesis, Universitas Hayam Wuruk Perbanas Surabaya.
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
ARTIKEL ILMIAH.pdf Restricted to Repository staff only Download (236kB) |
|
|
Text
COVER.pdf Restricted to Registered users only Download (227kB) |
|
|
Text
BAB I.pdf Download (180kB) | Preview |
|
|
Text
BAB II.pdf Download (318kB) | Preview |
|
|
Text
BAB III.pdf Restricted to Registered users only Download (237kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (398kB) |
|
|
Text
BAB V.pdf Download (139kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
This study aims to determine and influence product design, lifestyle, brand image on the purchase decision of Erigo clothing products in Surabaya students. The research methodology used 100 respondents collected by distributing questionnaires online in the Surabaya area. The sampling technique in this study was to use non-probability sampling. Technique data collection is carried out using the online survey method by filling out a questionnaire using Google Form. Respondents' responses were analyzed with descriptive analysis and statistical analysis using the SPSS 26.0 program. The results of hypothesis testing in this study show that the variables of Product Design, Lifestyle, and Brand Image simultaneously have a significant influence on the Purchasing Decision of Erigo clothing products in Surabaya Students.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.81 - SALES MANAGEMENT |
| Divisions: | Bachelor of Management |
| Depositing User: | IN\'AM ARZAQQI |
| Date Deposited: | 12 Jun 2022 15:47 |
| Last Modified: | 12 Jun 2022 15:47 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/9121 |
Actions (login required)
 |
View Item |