RAMADHANI, RIFKI (2015) PENGARUH CITRA MEREK DAN KESADARAN MEREK TERHADAP NIAT BELI PADA MOTOR SUZUKI SATRIA F 150 DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
Customer loyalty of Suzuki motor is questionable. Data user sare declining Suzuki showed poor loyalty we know not many are using the Suzuki brand motor cycles. The purpose of this research is to examine Brand Image, and Brand Awareness positive significant effection the motor cycle Intention to Buy brand Suzuki Satria F150 in Surabaya. There are 100 respondents. The method which is used in this research is analysis test of multiple regression analysis. The final research shows that Brand Image and Brand Awareness significantly influence Intention to Buy brand Suzuki Satria F150 in Surabaya. It also suggests marketer that Brand Image and Brand Awareness is mainly focused on determining marketing strategy. Keywords: Brand Image, Brand Awareness, and Intention to Buy
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 16 May 2017 03:21 |
| Last Modified: | 16 May 2017 03:21 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/898 |
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