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PENGARUH CITRA MEREK, IKLAN, DAN KUALITAS PRODUK TERHADAP NIAT BELI KRIM PEMUTIH PONDS DI SURABAYA

DESTRIANA, RIDHA (2015) PENGARUH CITRA MEREK, IKLAN, DAN KUALITAS PRODUK TERHADAP NIAT BELI KRIM PEMUTIH PONDS DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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BAB II.pdf

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BAB V.pdf

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Abstract

Since the past, Ponds has been known from teenagers to older. Ponds create many quality products, not only its whitening cream but also its lotion and facial foam. And it is not only for women but also for men. Since Ponds also launch facial foam especially for male. Although people which interested with it is not as many as female, but male can also use products from Ponds that is its male facial foam. The purpose of this research is to examine the significance of Brand Image, Advertisement and Product Quality on Purchase Intention. Independent variable that supports this research is Brand Image, Advertisement and Product Quality, meanwhile its dependent variable is Purchase Intention. The size of respondent in this research is 100. Analysis technique used in this research is multiple linear regression and using analysis tool of SPSS version 16.00. The result of this research is Brand Image, Advertisement and Product Quality has significant and positive influence on Purchase Intention. Keywords : Brand Image, Advertisement, Product Quality, Purchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 19 Apr 2017 04:55
Last Modified: 19 Apr 2017 04:55
URI: http://eprints.perbanas.ac.id/id/eprint/887

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