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Pengaruh Promosi, Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan pada Jasa Transportasi Go-Jek di Surabaya

Alamin, Achmad Farid (2021) Pengaruh Promosi, Kualitas Layanan dan Citra Merek terhadap Kepuasan Pelanggan pada Jasa Transportasi Go-Jek di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

The purpose of this study was to analyze the effect of promotion, service quality and brand image on customer satisfaction at Go-Jek transportation services in Surabaya, the sample in this study was the use of go-food services in Go-Jek who live in the Surabaya area using purposive sampling technique. Sampling, data collection techniques in this study were carried out by distributing questionnaires online using googleform. The data analysis technique in this study uses smartpls 3 and the results of this study prove that promotion and service quality have a significant effect on brand image and promotion and service quality have a significant effect on customer satisfaction and brand image has a significant effect on customer satisfaction and brand image is able to mediate the effect of promotion and service quality to customers significantly Keywords: Promotion, service quality, brand image, customer satisfaction

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: ACHMAD FARID ALAMIN
Date Deposited: 12 May 2021 00:11
Last Modified: 12 May 2021 00:11
URI: http://eprints.perbanas.ac.id/id/eprint/7830

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