Jelita, Nabila Sukma (2020) Pengaruh Religiusitas dan Kesadaran Konsumen Terhadap Niat Beli dan Dampaknya pada Keputusan Pembelian Asuransi Syariah di Surabaya dan Sidoarjo. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (614kB) | Preview |
|
|
Text
COVER.pdf Download (766kB) | Preview |
|
|
Text
BAB I.pdf Download (506kB) | Preview |
|
|
Text
BAB II.pdf Download (612kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (447kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (828kB) |
|
|
Text
BAB V.pdf Download (411kB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (2MB) |
Abstract
The purpose of this study was to examine the effect of Religiosity and Consumer Awareness on Purchase Intention and its impact on the Purchase Decision of sharia insurance consumers in Surabaya. The sampling technique in this study used a purposive sampling technique that was measured using a Likert scale. The selected population is the people of Surabaya who use Islamic insurance. The sample used is the majority of people who use or buy sharia insurance in Surabaya The results showed that religiosity does not affect purchasing decisions, but religiosity has a positive influence on consumer awareness and purchase intention. In addition, consumer awareness and purchase intentions have a significant positive effect on purchasing decisions. Keywords: Religiosity, Consumer Awareness, Purchase Intention, Purchasing Decisions
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Islamic Economic |
| Depositing User: | NABILA SUKMA JELITA |
| Date Deposited: | 21 Jul 2020 23:22 |
| Last Modified: | 21 Jul 2020 23:22 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/6862 |
Actions (login required)
 |
View Item |