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Pengaruh Religiusitas dan Kesadaran Konsumen Terhadap Niat Beli dan Dampaknya pada Keputusan Pembelian Asuransi Syariah di Surabaya dan Sidoarjo

Jelita, Nabila Sukma (2020) Pengaruh Religiusitas dan Kesadaran Konsumen Terhadap Niat Beli dan Dampaknya pada Keputusan Pembelian Asuransi Syariah di Surabaya dan Sidoarjo. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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BAB I.pdf

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Abstract

The purpose of this study was to examine the effect of Religiosity and Consumer Awareness on Purchase Intention and its impact on the Purchase Decision of sharia insurance consumers in Surabaya. The sampling technique in this study used a purposive sampling technique that was measured using a Likert scale. The selected population is the people of Surabaya who use Islamic insurance. The sample used is the majority of people who use or buy sharia insurance in Surabaya The results showed that religiosity does not affect purchasing decisions, but religiosity has a positive influence on consumer awareness and purchase intention. In addition, consumer awareness and purchase intentions have a significant positive effect on purchasing decisions. Keywords: Religiosity, Consumer Awareness, Purchase Intention, Purchasing Decisions

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Islamic Economic
Depositing User: NABILA SUKMA JELITA
Date Deposited: 21 Jul 2020 23:22
Last Modified: 21 Jul 2020 23:22
URI: http://eprints.perbanas.ac.id/id/eprint/6862

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