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Analisis Keputusan Berasuransi berdasarkan Faktor Motivasi Menabung, Literasi Keuangan dan Persepsi Individu

Jemada, Fransiska Alsenita (2020) Analisis Keputusan Berasuransi berdasarkan Faktor Motivasi Menabung, Literasi Keuangan dan Persepsi Individu. Masters thesis, STIE Perbanas Surabaya.

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Official URL: http://jurnal.ugj.ac.id/

Abstract

Insurance is an agreement where an individual or entity receives financial protection from an insurance company as a guarantor. However, not everyone has the same thought to protect themselves using insurance. This study aims to examine the effect of three variables: saving motivation, financial literacy and individual perceptions of insurance decisions. This study uses a quantitative method, using data as material for analysis, exposure to the review conducted using a questionnaire as a source of data. The questionnaire was then distributed to 199 respondents using convenience sampling techniques. Data collection is done first, and then the data is processed using log-it regression in the SPSS application for Windows. The results of this study indicate that saving motivation, financial literacy and individual perceptions have a significant influence on insurance decisions. Based on the results of this research, the conclusion that can be drawn is that these three variables of saving motivation, financial literacy and individual perceptions has significant influence to improve to the community insurance decisions in social life.

Item Type: Thesis (Masters)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.3 - PERSONNEL MANAGEMENT
Divisions: Magister of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 04 Feb 2021 08:35
Last Modified: 04 Feb 2021 08:35
URI: http://eprints.perbanas.ac.id/id/eprint/6858

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