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ANALISIS STRATEGI PEMASARAN DAN ANALISIS SWOT PADA BATIK ALWARITS BANGKALAN MADURA

Rauf, Abdur (2014) ANALISIS STRATEGI PEMASARAN DAN ANALISIS SWOT PADA BATIK ALWARITS BANGKALAN MADURA. Undergraduate thesis, STIE PERBANAS.

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Abstract

Nowadays, along with the development of world economic growth had resulted in an increasing tight competition in the business world. Therefore, the company needs a long-term strategy so that business can keep going and also gain maximum profit. One of his strategy that can be done by small and medium enterprises industry is applying a swot analysis. The purpose of this research is for marketing strategy of analysis using swot analysis to describes how to batik Al-Warits Madura Bangkalan Profiles, using design research and qualitative methods unit of observable used in this research is a marketing strategy and swot analysis. This research using interviews where test results is show that combination marketing strategies and swot analysis are Uniqueness, Partnership, Price and Exhibition. Keywords : Marketing Strategy, SWOT Analysis, Batik Al-Warit

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 02 Mar 2017 05:43
Last Modified: 02 Mar 2017 05:43
URI: http://eprints.perbanas.ac.id/id/eprint/648

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