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PENGARUH PENGETAHUAN PRODUK DAN CITRA MEREK, TERHADAP NIAT PEMBELIAN MOTOR SUZUKI MATIC DI SURABAYA

RIFQIAH, NABILA (2014) PENGARUH PENGETAHUAN PRODUK DAN CITRA MEREK, TERHADAP NIAT PEMBELIAN MOTOR SUZUKI MATIC DI SURABAYA. Undergraduate thesis, STIE PERBANAS.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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Abstract

This study was conducted to determine the effect of brand image are significantly mediate the effect of consumer product knowledge to the consumer purchase intention on the consumer a Suzuki matic in Surabaya. Sampling technique in this study was non-probability sampling method with Judgement Sampling. Data were collected from 120 respondents. Respondents who have consumer, in Surabaya. The analysis method used in this research is the analysis path test using the SPSS program for windows 19. The results is brand image in the mediating effect of product knowledge to the purchase intention on a Suzuki matic in Surabaya. KEYWORDS. Brand image, product knowledge, purchase intention, SPSS

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 02 Mar 2017 05:38
Last Modified: 02 Mar 2017 05:38
URI: http://eprints.perbanas.ac.id/id/eprint/647

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