Pengaruh Pribadi dan Kepercayaan Terhadap Penggunaan Berkelanjutan dengan Moderasi Gender pada Mandiri E-Money di Wilayah Surabaya

Priambodo, Yustian (2019) Pengaruh Pribadi dan Kepercayaan Terhadap Penggunaan Berkelanjutan dengan Moderasi Gender pada Mandiri E-Money di Wilayah Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

This study was conducted to examine the effect of privacy and trust on sustainable use with gender moderation. The population in this study were respondents who used Mandiri e-money products. This type of research uses a survey, by distributing as many as 100 questionnaires. The analysis technique used is descriptive test, hypothesis test and mediation effect test. The results of this study indicate that: 1) Privacy influences trust 2) Trust influences sustainable use 3) Gender does not affect Trust and Sustainable Use variables Key Words: Privacy, Trust, Sustainable Use, Gender

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: YUSTIAN PRIAMBODO
Date Deposited: 13 Apr 2020 04:08
Last Modified: 13 Apr 2020 04:08
URI: http://eprints.perbanas.ac.id/id/eprint/6456

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