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Pengaruh Iklan, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Matic Honda Scoopy di Surabaya

Permata, Angga Wahyu (2016) Pengaruh Iklan, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Sepeda Motor Matic Honda Scoopy di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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ARTIKEL ILMIAH.pdf

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COVER.pdf

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Abstract

Due to the rapid motorcycle industry in Indonesia, it makes PT. Astra Honda Motor is more productive to give innovation product. One of them is motorcycle with automatic machine, that is scoopy. In their marketing, there should have the determination of marketing strategies that the products can stay ahead of the market competition. Some their effort was do a promotion, pricing, and product quality must be increased.The purpose of this research are studying the influence of advertising , price , and product quality of the decision to buy honda scoopy's automatic motorcycle in surabaya. This research used Judgement sampling technique by give quisioner for 85 respondents that according to this research to consumers of Honda Scoopy's automatic motorcycle in Surabaya. With used a multiple linear regression analysis technique, the result of this research have shown that the impact of advertising, price, and product quality are significant to the decision to buy Honda Scoopy's matic motorcycle in Surabaya KEYWORD : Advertising, Prices, Quality Products, Decisions On Buying.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 15 Jan 2020 07:36
Last Modified: 15 Jan 2020 07:36
URI: http://eprints.perbanas.ac.id/id/eprint/6290

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