Pengaruh Sosial, Persepsi Kemudahan Penggunaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Internet Banking BNI di Surabaya

Ukur, Gaby Natasia (2017) Pengaruh Sosial, Persepsi Kemudahan Penggunaan dan Kesadaran Merek Terhadap Keputusan Nasabah Menggunakan Internet Banking BNI di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.

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COVER.pdf

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Abstract

The purpose of this study was to examine the influence of social influence, perception of ease of use, and brand awarness toward decision to use internet banking BNI at Surabaya. This study used judgement sampling methods based on criteria of this research. Data were collected from 109 respondents who used internet banking services BNI at Surabaya. The analysis method used in this study was multiple linear regression and using spss version 20.0. So, this study showed social influence and brand awareness positive significantly influenced to customer’s decision to use, then perception of ease of use is negative not significantly influenced to customer’s deciosion to use internet banking BNI at Surabaya. Keyword: social influence, Perception of ease of use, Brand awareness, decision to use, internet banking

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 10 Jan 2020 03:32
Last Modified: 10 Jan 2020 03:32
URI: http://eprints.perbanas.ac.id/id/eprint/5956

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