Pengaruh Harga, Kesadaran Merek Dan Kualitas Yang Dirasakan Terhadap Niat Beli Sepeda Motor Honda Scoopy Di Siodarjo

Firdausi, Afifah Herawati (2019) Pengaruh Harga, Kesadaran Merek Dan Kualitas Yang Dirasakan Terhadap Niat Beli Sepeda Motor Honda Scoopy Di Siodarjo. Undergraduate thesis, STIE Perbanas Surabaya.

[img]
Preview
Text
ARTIKEL ILMIAH.pdf

Download (1MB) | Preview
[img]
Preview
Text
COVER.pdf

Download (891kB) | Preview
[img]
Preview
Text
BAB I.pdf

Download (394kB) | Preview
[img]
Preview
Text
BAB II.pdf

Download (482kB) | Preview
[img] Text
BAB III.pdf
Restricted to Registered users only

Download (524kB)
[img] Text
BAB IV.pdf
Restricted to Registered users only

Download (716kB)
[img]
Preview
Text
BAB V.pdf

Download (1MB) | Preview
[img] Text
LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study aims to determine the effect of price, brand awareness and perceived quality on purchase intention of Honda Scoopy motorcycle in Sidoarjo. The sampling technique in studies using probability sampling. Data collection techniques in research using a questionnaire addressed to 130 respondents prospective buyers Honda Scoopy in Sidoarjo. Data analysis techniques in this study using descriptive analysis, Classic assumption test and multiple linear regression analysis using SPSS 20.0. independent variable in this research is the price, brand awareness, perceived quality and the dependent variable is the purchase intention. The results of this study indicate that price, brand awareness and perceived quality simultaneously positive significant effect on purchase intention of Honda Scoopy motorcycle in Sidoarjo. Keywords: Price, Brand Awareness, Perceived Quality, Purchase Intention

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 14 Oct 2019 02:11
Last Modified: 14 Oct 2019 02:11
URI: http://eprints.perbanas.ac.id/id/eprint/5024

Actions (login required)

View Item View Item