Firdausi, Afifah Herawati (2019) Pengaruh Harga, Kesadaran Merek Dan Kualitas Yang Dirasakan Terhadap Niat Beli Sepeda Motor Honda Scoopy Di Siodarjo. Undergraduate thesis, STIE Perbanas Surabaya.
|
Text
ARTIKEL ILMIAH.pdf Download (1MB) | Preview |
|
|
Text
COVER.pdf Download (891kB) | Preview |
|
|
Text
BAB I.pdf Download (394kB) | Preview |
|
|
Text
BAB II.pdf Download (482kB) | Preview |
|
![[img]](http://eprints.perbanas.ac.id/style/images/fileicons/text.png) |
Text
BAB III.pdf Restricted to Registered users only Download (524kB) |
|
|
Text
BAB IV.pdf Restricted to Registered users only Download (716kB) |
|
|
Text
BAB V.pdf Download (1MB) | Preview |
|
|
Text
LAMPIRAN.pdf Restricted to Registered users only Download (1MB) |
Abstract
This study aims to determine the effect of price, brand awareness and perceived quality on purchase intention of Honda Scoopy motorcycle in Sidoarjo. The sampling technique in studies using probability sampling. Data collection techniques in research using a questionnaire addressed to 130 respondents prospective buyers Honda Scoopy in Sidoarjo. Data analysis techniques in this study using descriptive analysis, Classic assumption test and multiple linear regression analysis using SPSS 20.0. independent variable in this research is the price, brand awareness, perceived quality and the dependent variable is the purchase intention. The results of this study indicate that price, brand awareness and perceived quality simultaneously positive significant effect on purchase intention of Honda Scoopy motorcycle in Sidoarjo. Keywords: Price, Brand Awareness, Perceived Quality, Purchase Intention
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 14 Oct 2019 02:11 |
| Last Modified: | 14 Oct 2019 02:11 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/5024 |
Actions (login required)
 |
View Item |