Putri, Yenny Adinda (2019) Pengaruh Citra Merek, Kualitas, Promosi Penjualan, Periklanan Terhadap Keputusan Pembelian Toyota Avanza Di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The study aims to determine to effect of brand image, quality, sales promotion and advertising on purchasing decision of Toyota Avanza in Surabaya. The sampling technique used in this study use purposive sampling. Techniques in collecting data using questionnaires by distributing 140 questionnaires distributing in the area of Surabaya. Data analysis techniques in this study used descriptive analysis, classical assumption test and multiple linear regression analysis supported by SPSS 16. Independent Variabel is brand image, quality, sales promotion, advertising. And the dependent variabel is a purchasing decision. The results of this study are quality and advertising have a positive and significant influence on the purchase decision of Toyota Avanza in Surabaya. Keywords: Brand Image, Quality, Sales Promotion, Advertising, Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 11 Oct 2019 02:40 |
| Last Modified: | 11 Oct 2019 02:40 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4990 |
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