PENGARUH DAYA TARIK PROMOSI, PENGETAHUAN PRODUK, PERSEPSI MANFAAT DAN KESESUAIAN HARGA TERHADAP MINAT MENGGUNAKAN KARTU FLAZZ BCA DALAM MENGGERAKAN FINANCIAL INCLUSION DI SURABAYA

Pratiwi, Trisha Sari (2015) PENGARUH DAYA TARIK PROMOSI, PENGETAHUAN PRODUK, PERSEPSI MANFAAT DAN KESESUAIAN HARGA TERHADAP MINAT MENGGUNAKAN KARTU FLAZZ BCA DALAM MENGGERAKAN FINANCIAL INCLUSION DI SURABAYA. Undergraduate thesis, STIE Perbanas Surabaya.

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Abstract

Flazz BCA card is a new innovative product of electronic money. This study was conducted to investigate the itention of Flazz BCA card users. The purpose of this study is to examine the effects of independent variable such as the effect of promoting attractiveness, product knowledge, perceived usefulness, and price on intention use of Flazz BCA card in Surabaya as the dependent variable. In this study, observer take 100 respondents that were taken by using a Non probabilty sampling technique. Analysis using SPSS 16.0, reliability test, validity test, linear regression analysis, and hypothesis testing via the F and T test. The coefficient of determination (adjusted R square) of independent variables in this study were able to explain 15,6% of intention to use multifunction card Flazz BCA as a means of payment . While the remaining 84,4% is explained by other variables which is not included in this study Key words: The attractiveness effect of promotion, product knowledge, perceived usefulness, suitability price, intention use.

Item Type: Thesis (Undergraduate)
Subjects: 300 - SOCIAL SCIENCE > 332.12 - BANKS & BANKING
600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 11 Nov 2016 07:03
Last Modified: 11 Nov 2016 08:08
URI: http://eprints.perbanas.ac.id/id/eprint/425

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