Analisis pengaruh persepsi kegunaan dan persepsi kemudahan terhadap adopsi mobile banking Dengan mediasi motivasi hedonik Bank bni di kota surabaya

Hisyam, Farhan (2018) Analisis pengaruh persepsi kegunaan dan persepsi kemudahan terhadap adopsi mobile banking Dengan mediasi motivasi hedonik Bank bni di kota surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

The information technologies in banking sector is currently growing rapidly. This development provides convenience of customers in receiving information about banking transactions. Mobile banking makes easy for customer to receive banking information anywhere without having to go to a bank office or ATM machine. Customer’s habits change with the presence of mobile banking from past banking style to today’s banking style. The purpose of study was to asses perception usefulness, perception ease of use, hedonic motivation, and adoption mobile banking bank BNI in Surabaya. There are 150 respondents taken from questionnaire by using purposive sampling method, data collection in the contducted by distributing questionnaires and that sample used is based on criteria. This research uses warpPLS 5.0. The result of his study is indicate perception usefulness has a significant influence on hedonic motivation on mobile banking bank BNI in Surabaya. Perception usefulness has a significant influence on adoption mobile banking bank BNI in Surabaya. Perception ease of use has a significant influence on hedonic motivation on mobile banking bank BNI in Surabaya. Perception ease of use has a significant influence on adoption mobile banking bank BNI in Surabaya. Hedonic motivation has a significant influence on adoption on mobile banking bank BNI in Surabaya. Keyword : Perception Usefulness, Perception Ease of Use, Hedonic Motivation, Adoption Mobile Banking

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 21 Jan 2019 01:47
Last Modified: 21 Jan 2019 01:47
URI: http://eprints.perbanas.ac.id/id/eprint/4080

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