Hidayah, Nurul (2018) Pengaruh Citra Merek Dan Bauran Promosi Terhadap Keputusan Penggunaan Kartu Kredit Bank Mega Di Surabaya. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The objectives to be achieved in this research, namely to analyze the significance of the influence of brand image, sales promotion, advertising, and personal sales have a significant positive influence on the decision to use credit card Bank Mega. The population in this research is credit card customers of Bank Mega in Surabaya. Samples were taken and selected from population using purposive sampling method. The technique used in this data is non probability technique or non random sampling technique. The minimum sample for this study was 78, but the researchers used 110 samples for more accurate results. Statistical analysis technique using regression analysis with path analysis through SPSS 19 for windows program. The results of the analysis can conclude that brand image, sales promotion, advertising and personal sales have a significant and positive influence on the decision to use credit card Bank Mega in Surabaya. Keywords: Brand image, Sales Promotion, Advertising, Personal Selling, Decision of Use Credit
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 300 - SOCIAL SCIENCE > 330 - 339 ECONOMICS > 332 - FINANCIAL ECONOMICS > 332.12 - BANKS & BANKING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 18 Jan 2019 04:04 |
| Last Modified: | 10 Jun 2019 05:25 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/4070 |
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