Analisis niat nasabah dalam mengadopsi perbankan islam pada bpr baktimakmur indah cabang ampel di surabaya

Kartika Jati, Sherly (2018) Analisis niat nasabah dalam mengadopsi perbankan islam pada bpr baktimakmur indah cabang ampel di surabaya. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

Islamic banking is a banking that is so prevalent and increasing in Indonesia, especially in Surabaya itself. The purpose of this study aims to determine the effect of independent variables (religiosity, amount of information, relative advantage, compatibility, and social influence) and on the dependent variable (the intention of customers in adopting Islamic banking). This study there are 120 respondents selected by using purposive sampling method, hence the sample used is based on predetermined criteria, customer of BPRS Baktimakmur Indah Bank in Surabaya branch of Ampel which have minimum age 19 years. The data were collected by distributing questionnaires. This research uses WarpPLS 6.0. The results of this study indicate that religiosity, relative advantage, and conformity have a significant effect on customers' intentions in adopting Islamic banking Keyword : Religiosity, Amount of Information, Relative Advantage, Compatibility, Social Influence, and The Intention of Customers in Adopting Islamic Banking

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan STIE Perbanas Surabaya
Date Deposited: 29 Oct 2018 06:22
Last Modified: 29 Oct 2018 06:22
URI: http://eprints.perbanas.ac.id/id/eprint/3580

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