CAHYONO, WIDYA JANNASTITI (2016) PENGARUH KREDIBILITAS MEREK, NILAI KONSUMEN DAN KUALITAS PRODUK TERHADAP NIAT BELI PRODUK MOBIL DAIHATSU XENIA DI PT. KHARISMA SEJAHTERA SURABAYA. Undergraduate thesis, STIE Perbanas.
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Abstract
The purpose of this study is to examine the influence of Brand Credibility, Consumer Value, and Product Quality on Purchase Intention. The research is conducted in Surabaya using sample of Daihatsu Xenia Consumers. Data is collected through Judgement Sampling technique used 65 respondents of sample size by using questionnaires. Analyzed using Multiple Linear Regression using SPSS 18.00 Statistical tool for windows.The results show that the brand credibility and consumer values have no significant on purchase intention, but product quality has a significant effect on purchase intention of Daihatsu Xenia in Surabaya and the second results Brand Credibility, Consumer Value, and Product Quality simultaneously positive influence on Purchase Intention of Daihatsu Xenia in Surabaya. Keywords : Brand Credibility, Consumer Value, Product Quality, Purchase
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 02 Nov 2016 03:12 |
| Last Modified: | 02 Nov 2016 03:12 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/323 |
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