ROSMALA, NINA AMELIA (2016) PENGARUH KREDIBILITAS MEREK, KUALITAS YANG DIRASA, RISIKO YANG DIRASA TERHADAP NIAT BELI PRODUK TELEVISI BERBAYAR INDOVISION DI SIDOARJO. Undergraduate thesis, STIE Perbanas Surabaya.
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Abstract
The purpose of this research was to determine the effect significance of each independent variable the dependent variable in the pay television product. Variable in this riset is the brand credibility perceived quality,perceived risk,purchase intention.Sidoarjo community population and the sample is people who have a permanent home in sidoarjo,and know very well about indovision product. The result from this study is that there is no significant relationship between the independent variables with the dependent variable and no partial correlation of independent variables on the dependent variable Keywords : Brand credibility,perceived quality,perceived ris,purchase intention. Paper type : research paper
| Item Type: | Thesis (Undergraduate) |
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| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 28 Oct 2016 06:12 |
| Last Modified: | 28 Oct 2016 06:13 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/306 |
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