WIJAYA, FREDY (2017) PENGARUH CIRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The competition in car industry has been growing very well in Indonesia with Toyota called one of the most famous brands. The type of Toyota car that has been considerd in high demand is Toyota Avanza. Although new similar type of cars are coming in the industry, but still A vanza take and maintain its good sales. This researh is aimed at examining how Avanza’s brand image, price, and promotion effect the buying decision of this car. T his resear ch is a causal research testing the effect of brand image, price, and promotion to wards purchase decision of Toyota Avanza in Surabaya . T he number of sa mple in this research was 90 respondents . The t e chnique of the s ample the was judgement samp l ing. D ata was analyzed using Multi Regression Analysis (MRA) using SPSS version 16.00. The results of the research is that brand image, price, and promotion partially and simultaneously affect the purchase decision of Toyota Avanza in Surabaya indicate. Keywords: Brand image, Price, Promotion, And Purchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.87 - MARKETING CHANNELS |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 02:38 |
| Last Modified: | 04 Sep 2017 02:38 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2942 |
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