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PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI YANG DIRASA DAN DAMPAK NYA TERHADAP KEPUASAN DAN LOYALITAS PADA USAHA DAUR ULANG R AHARJO PLASTIK DI SURABAYA

KURNIAWAN, DWI FEBY (2017) PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI YANG DIRASA DAN DAMPAK NYA TERHADAP KEPUASAN DAN LOYALITAS PADA USAHA DAUR ULANG R AHARJO PLASTIK DI SURABAYA. Undergraduate thesis, STIE PERBANAS SURABAYA.

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Abstract

This study assessing the effect of marketing mix strategy against perceived value and impact on satisfaction, loyalty efforts on recycling Raharjo plastic in Surabaya. Sampling technique used is probability sampling. The data collection method using questionnaires distributed to 5 8 respondents Surabaya. Data were analyzed using descriptive analysis, classification assumption test and simple linear regression analysis using SPSS 16.0. The independent variables used in this study are marketing mix strategy while the dependent variabl e is perceived value, customer satisfaction, customer loyalty. The result showed that marketing mix strategy against perceived value, perceived value to cus tomer satisfaction and customer satisfaction were positive significant effect on customer loyalty Ra harjo plastic in Surabaya. Keywords : Marketing Mix Strategy, Perceived Value, Customer Satisfaction, Customer Loyalty.

Item Type: Thesis (Undergraduate)
Subjects: 600 - TECHNOLOGY > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING
Divisions: Bachelor of Management
Depositing User: Perpustakaan Universitas Hayam Wuruk Perbanas Surabaya
Date Deposited: 04 Sep 2017 05:38
Last Modified: 04 Sep 2017 05:38
URI: http://eprints.perbanas.ac.id/id/eprint/2910

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