RANTY, IRFA MAISITA (2016) PENGARUH KEPERCAYAAN MEREK, KETERLIBATAN PELANGGAN DAN KECINTAAN PADA MEREK TERHADAP KOMITMEN ANGGOTA KOMUNITAS PENGGUNA MOTOR HONDA DI SIDOARJO. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
The purpose of this study was to determine whether brand trust, customer engagement and love of the brand significantly influence the commitment of Honda motor user community in Sidoarjo. The independent variable of this research is brand trust, customer engagement and love of the brand, while the dependent variable is the commitment. This study used a questionnaire as a data collection method. Respondents of this study were 74 respondents who are members of the Honda motor community. Results of this study are customer engagement significant effect on commitment, while the brand trust and love of the brand no significant effect on commitment. Brand trust, customer engagement and love of the brand simultaneously significant effect on commitment. Keywords : Brand Trust, Customer Engagement, Love of the Brand, Commitment
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 10:54 |
| Last Modified: | 21 Nov 2017 01:57 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2307 |
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