BALAK, CAITANUS LEONARDUS (2016) PENGARUH CITRA PERGURUAN TINGGI, HARGA DAN PROMOSI TERHADAP KEPUTUSAN STUDI MAHASISWA TANIMBAR DI SURABAYA DAN MALANG. Undergraduate thesis, STIE PERBANAS SURABAYA.
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Abstract
This study aims to determine the effect the higher the image of the College, pricing and promotion of Higher Education to study the decision Tanimbar Students in Surabaya and Malang. Convinience sampliing techniques used in sampling, but drawn from 17 universities in Surabaya and Malang. The data collection was conducted using questionnaires, which involved 100 active students Tanimbar in Surabaya and Malang as respondents. This was a study using SPSS 20.0 for windows, by means of multiple regression analysis (MRA) and the classical assumptions to analyze the data. The independent variable of this research is the image of the college, price, and promotion, while the dependent variable is studying the decision Studies. The results showed that the independent variables simultanneously significant effect on students' learning Tanimbar decision in Surabaya and Malang. In part, the result shows that the image of the College, price and promotion has a significant influence on the decision Tanimbar students study in Surabaya and Malang Keywords: Citra College, price and promotion decisions studies, students Tanimbar.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | 600 - TECHNOLOGY > 650 - 659 MANAGEMENT & PUBLIC RELATIONS > 658 - GENERAL MANAGEMENT > 658.8 - MANAGEMENT OF MARKETING |
| Divisions: | Bachelor of Management |
| Depositing User: | Perpustakaan Universitas Hayam Wuruk Perbanas |
| Date Deposited: | 04 Sep 2017 04:13 |
| Last Modified: | 04 Sep 2017 04:13 |
| URI: | http://eprints.perbanas.ac.id/id/eprint/2253 |
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